Shopify vs Wix vs WooCommerce

Last reviewed: May 12, 2026

Direct answer

Choose Shopify if you want the most store-first hosted route. Choose Wix if you want a simple website with store features. Choose WooCommerce if you want WordPress flexibility and are prepared to manage hosting, plugins, and more technical setup.

Best for
New store owners choosing an ecommerce route.
Use when
You are deciding between hosted ecommerce, builder commerce, and WordPress commerce.
Avoid when
You need marketplace-only selling or a custom enterprise commerce build.
Next step
Use the ecommerce wizard, then compare platforms with your priorities.
Use the webshop launch path Compare ecommerce platforms

The three routes

Hosting and control

Shopify and Wix include hosting in the platform route. WooCommerce does not; it runs on WordPress hosting. That gives more flexibility, but it also means more decisions around performance, plugins, updates, and maintenance.

How to choose

If speed and store operations matter most, start with Shopify. If the store is part of a simple small-business site, compare Wix. If content, ownership, or WordPress flexibility matter most, compare WooCommerce with hosting.

FAQ

Is Shopify easier than WooCommerce?

For many first stores, yes. Shopify bundles the core store route. WooCommerce gives more WordPress control but adds hosting and plugin decisions.

Is Wix enough for a webshop?

Wix can be enough for a simple store or small-business site with store features. Larger or more complex ecommerce needs may require a different route.

Does WooCommerce include hosting?

No. WooCommerce runs on WordPress, so you need suitable hosting and ongoing maintenance.

Related guides and tools

Some provider links elsewhere on RunNames may be affiliate links. Guides use conservative, educational guidance and do not show exact prices unless pricing has been verified.