Selected category
Analytics & conversion
Compare after-launch analytics and conversion tools for privacy-aware measurement, funnels, and site improvement.
Pricing is qualitative unless a provider has maintained source URL, last-checked date, currency, billing period, and confidence metadata. Use "Check current pricing" at the provider before deciding.
First by current sort
PPlausible
Plausible is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
This is sorted from maintained local provider data and the "seo content" filters. It is not a claim about exact prices, live availability, or an overall winner.
First by current sort
Measurement
Privacy-friendly web analytics
- Ease
- Medium
- Pricing
- unknown
- SEO/content
- Medium
- Design
- Low
- Ecommerce
- Medium
- Control
- Medium
- Why included
- Plausible is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
- Strengths
- Measures post-launch activity / Helps review forms, clickouts, funnels, and conversion points / Useful after privacy and consent choices are clear
- Watch out
- Analytics and heatmap tools may require consent, privacy review, and careful event selection.
Measurement
Privacy-focused analytics after launch
- Ease
- Medium
- Pricing
- unknown
- SEO/content
- Medium
- Design
- Low
- Ecommerce
- Medium
- Control
- Medium
- Why included
- Fathom is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
- Strengths
- Measures post-launch activity / Helps review forms, clickouts, funnels, and conversion points / Useful after privacy and consent choices are clear
- Watch out
- Analytics and heatmap tools may require consent, privacy review, and careful event selection.
Measurement
Behavior analytics and conversion research
- Ease
- Medium
- Pricing
- unknown
- SEO/content
- Medium
- Design
- Low
- Ecommerce
- Medium
- Control
- Medium
- Why included
- Hotjar is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
- Strengths
- Measures post-launch activity / Helps review forms, clickouts, funnels, and conversion points / Useful after privacy and consent choices are clear
- Watch out
- Analytics and heatmap tools may require consent, privacy review, and careful event selection.
Measurement
Behavior analytics to review after launch
- Ease
- Medium
- Pricing
- unknown
- SEO/content
- Medium
- Design
- Low
- Ecommerce
- Medium
- Control
- Medium
- Why included
- Microsoft Clarity is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
- Strengths
- Measures post-launch activity / Helps review forms, clickouts, funnels, and conversion points / Useful after privacy and consent choices are clear
- Watch out
- Analytics and heatmap tools may require consent, privacy review, and careful event selection.
Full comparison table
| Provider |
Best for |
Why included |
Pricing basis | Price positioning | Ease of use | Technical control | SEO/content |
Next step |
|
Plausible
|
Privacy-friendly web analytics |
Plausible is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear. |
Qualitative: unknown | unknown | Medium | Medium | Medium |
View Plausible
|
|
Fathom
|
Privacy-focused analytics after launch |
Fathom is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear. |
Qualitative: unknown | unknown | Medium | Medium | Medium |
View Fathom
|
|
Hotjar
|
Behavior analytics and conversion research |
Hotjar is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear. |
Qualitative: unknown | unknown | Medium | Medium | Medium |
View Hotjar
|
|
Microsoft Clarity
|
Behavior analytics to review after launch |
Microsoft Clarity is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear. |
Qualitative: unknown | unknown | Medium | Medium | Medium |
View Microsoft Clarity
|