Selected category
Analytics & conversion
Compare after-launch analytics and conversion tools for privacy-aware measurement, funnels, and site improvement.
Pricing is qualitative unless a provider has maintained source URL, last-checked date, currency, billing period, and confidence metadata. Use "Check current pricing" at the provider before deciding.
First by current sort
PPlausible
Plausible is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
This is sorted from maintained local provider data. It is not a claim about exact prices, live availability, or an overall winner.
First by current sort
Measurement
Privacy-friendly web analytics
- Ease
- Medium
- Pricing
- unknown
- SEO/content
- Medium
- Design
- Low
- Ecommerce
- Medium
- Control
- Medium
- Why included
- Plausible is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
- Strengths
- Measures post-launch activity / Helps review forms, clickouts, funnels, and conversion points / Useful after privacy and consent choices are clear
- Watch out
- Analytics and heatmap tools may require consent, privacy review, and careful event selection.
Measurement
Privacy-focused analytics after launch
- Ease
- Medium
- Pricing
- unknown
- SEO/content
- Medium
- Design
- Low
- Ecommerce
- Medium
- Control
- Medium
- Why included
- Fathom is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
- Strengths
- Measures post-launch activity / Helps review forms, clickouts, funnels, and conversion points / Useful after privacy and consent choices are clear
- Watch out
- Analytics and heatmap tools may require consent, privacy review, and careful event selection.
Measurement
Behavior analytics and conversion research
- Ease
- Medium
- Pricing
- unknown
- SEO/content
- Medium
- Design
- Low
- Ecommerce
- Medium
- Control
- Medium
- Why included
- Hotjar is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
- Strengths
- Measures post-launch activity / Helps review forms, clickouts, funnels, and conversion points / Useful after privacy and consent choices are clear
- Watch out
- Analytics and heatmap tools may require consent, privacy review, and careful event selection.
Measurement
Behavior analytics to review after launch
- Ease
- Medium
- Pricing
- unknown
- SEO/content
- Medium
- Design
- Low
- Ecommerce
- Medium
- Control
- Medium
- Why included
- Microsoft Clarity is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear.
- Strengths
- Measures post-launch activity / Helps review forms, clickouts, funnels, and conversion points / Useful after privacy and consent choices are clear
- Watch out
- Analytics and heatmap tools may require consent, privacy review, and careful event selection.
Full comparison table
| Provider |
Best for |
Why included |
Pricing basis | Price positioning | Ease of use | Technical control | SEO/content |
Next step |
|
Plausible
|
Privacy-friendly web analytics |
Plausible is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear. |
Qualitative: unknown | unknown | Medium | Medium | Medium |
View Plausible
|
|
Fathom
|
Privacy-focused analytics after launch |
Fathom is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear. |
Qualitative: unknown | unknown | Medium | Medium | Medium |
View Fathom
|
|
Hotjar
|
Behavior analytics and conversion research |
Hotjar is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear. |
Qualitative: unknown | unknown | Medium | Medium | Medium |
View Hotjar
|
|
Microsoft Clarity
|
Behavior analytics to review after launch |
Microsoft Clarity is included as a Wave 3 after-launch tool for analytics conversion. It should support users after domain, platform, hosting, email, and branding decisions are clear. |
Qualitative: unknown | unknown | Medium | Medium | Medium |
View Microsoft Clarity
|